Another range of Chinese-built caravans has hit the market in Australia, directly targetting established local players with the marketing slogan outstanding quality at crazy prices.
On show for the first time at the South Australian Caravan & Camping Expo, the new Goldstar RV range is also being promoted as Australias best value ensuite caravan with starting prices for full-sized ensuite vans all under $40,000.
The caravans are built by South Australia-based Liberty Group, which has several factories in China that produce a range of industrial products including manufactured housing and semi-trailers as well as caravans and camper trailers.
The vans are available with single or tandem axles, in body sizes ranging from 18 to 21ft and Tare weights from 1750 to 2000kg.
All feature familiar layouts including walk-around double beds, dinette/lounge, kitchen and full width rear ensuite, with prices kicking off from $36,990 for the single-axle 18ft ensuite model.
Standard features include double glazed windows, 12/240V outlets, two freshwater tanks, leather/fabric lounge trim, four-burner cooktop with oven and microwave, stone look bench tops, large two-door fridge/freezer, LED lighting and 100ah deep cycle battery.
For an additional $1980, buyers can also get a roof-top air-con, two 100W solar panels fitted, roll-out awning and second 100aH battery.
Most major components including the chassis, body and furniture are manufactured in-house, with FRP (fibre-reinforced plastic) composite panels reinforced with RHS aluminium tubing, used for the walls and roof. The caravans are delivered fully built, with some final assembly in Australia.
Goldstar RV general manager Robbie Gianfrotta (formerly general manager at South Australian dealer Dave Benson Caravans), said the Chinese-built vans offer better value than similarly-equipped, Australian-manufactured vans thanks to efficient manufacturing processes and the fitment of cheaper, generic appliances.
Also keeping prices down is a business model that operates on minimal margins and relies on volume for profits.
We can build 300 a year with 23 men and automotive procedures, he said.
A factory-direct approach also helps reduce the expense of middle men including dealers, but means buyers have to pick up their van at the South Australian headquarters.
The caravans are also sold in other markets including Kuwait, South Africa, and the UK, with the company claiming 100 per cent compliance in whatever country they are sold.
See the Goldstar RV website for more.