As you may have seen on TV this week, we have just launched a new national consumer movement for women.
Women are more financially independent than ever before, so let's see what People Power can do to help build the buying power of women, and use this power to achieve real change.
SwitchedOn Women, launched yesterday by TV icon Kerri-Anne Kennerley, will harness the buying power of tens of thousands of women and ask Australian businesses to release more products and services specifically targeted at women. This could include targeted product features, discounts, customised customer service and other unique features.
SwitchedOn Women is a One Big Switch project, supported by Channel 7. Its a unique experiment in using the switching power of women to unlock real change.
As a One Big Switch member, you can use the same email and password to log-in at www.SwitchedOnWomen.com
It costs nothing and it's obligation-free to join, so please help spread the word.