A customer shared a photo of the candy cane-shaped bath bomb to a Facebook page, suggesting the product looked like something phallic.

If anyones looking for bath bombs I think Big W might have got their candy cane a bit wrong! she captioned the image.

Her suggestion that the bath product looked more like a penis than a candy cane prompted Big W to pull the $2 item from shelves across the country.

The post in the group Big W Mum's Australia was inundated with comments from shoppers also poking fun at the Candy Cane Bath Fizzer.

The label clearly states for external use only. Calm down guys, one customer joked, while another added, Now that will be a jolly good time!

I just spat out my drink! a third person said.

Bath bombs are going to be popular in some household stockings this year, especially all those single ladies, said another.